FAUX PAS ADVISORY IS A YOUNG ESTABLISHMENT OF SENIOR ADVISORS THAT BRINGS TOGETHER THE BEST OF BRAND, BUSINESS AND JORNALISM

FAUX PAS ADVISORY IS A YOUNG ESTABLISHMENT OF SENIOR ADVISORS THAT BRINGS TOGETHER THE BEST OF BRAND, BUSINESS AND JORNALISM

We help leaders, entrepreneurs, and investors make sense of what matters, set a future-ready direction and drive action.

WHAT WE BELIEVE

In a hazy world, robust wins

To manoeuvre challenges and seize new opportunities, you need to know who you are, what you stand for, where you are headed and what you are here to do.

WHAT WE OFFER

WE FIND BEING ROBUST RELIES ON THREE CRITICAL COMPONENTS:

BRAND & GROWTH STRATEGY

Brand is a powerful driver to build long-term value. We can help you

  • Map new opportunities by uncovering relevant future growth drivers for your business

  • Define or redefine your brand’s position in a changing business environment

  • Explore and define your purpose: who you serve and why you exist in a broader context

CULTURE & WAYS OF WORKING

Authentic brands rest on strong company cultures. We can help you

  • Uncover and document your culture and company rituals to make sure your people can act on your strategy

  • Explore and articulate your values  and what they mean in practice in terms of behaviours and ways of working

  • Motivate and inspire your team to unlock their potential

COMMUNICATIONS & ENGAGEMENT

Brand-driven growth requires consistent effort. We can help you

  • Craft communication plans and messaging hierarchies

  • Define the strategic conversations you need to initiate and drive for thought leadership

  • Engage your audiences in new ways that build loyalty

  • Make sure your team is equipped to deliver on comms and engagement

HOW WE ADD VALUE

WE STICK TO THREE PRINCIPLES:

WE FACILITATE CHANGE AND COLLABORATION

We excel in exploring the shifts, dynamics and behaviours that impact your business, your market and your stakeholders. We ask relevant questions and make your team talk and work towards a shared ambition.

WE WORK HANDS-ON AND DRIVE ACTION

We help you profit from the key forces that set you apart: crafting strategic and creative solutions and concepts that drive your business forward, resonate with your customers, motivate your people and convince your investors.

WE WORK WITH YOU, NOT FOR YOU

The work we do for you benefits from years of experience across industries, markets and challenges. During the journey, we turn to our network to amplify the work.

With a  strategic and creative approach, we have

Created and launched new brands  and offerings for platform companies in bio as well as food technology

Re-positioned and established, leading Nordic wealth & asset management companies for their next chapter

Built an insight platform and roadmap to set the future direction for a global renewable materials company

… and the journey continues

CONTACT

WHERE DO YOU WANT YOUR BUSINESS TO GO?

MALIN GROOP

Malin helps Nordic companies build robust brands that drive growth, from repositioning established corporations to setting up new ventures and creating new offerings. Her work spans strategic advisory, creative direction, and innovation.

She has collaborated in-depth with Marimekko, Paulig Group, Elisa, Huhtamaki and KONE, among others. Malin is well-travelled and has worked with different cultures throughout her career.

LENA BARNER-RASMUSSEN

Lena has nearly 25 years experience of helping companies and leaders make sense of who they are and where they are headed through storytelling.

She successfully led the Bonnier Group’s content agency arm in Finland for five years, overseeing digital communications transformations at several global companies and being responsible for internationally awarded content campaigns.

SUSANNA GRÖNBLOM

Sussi has led extensive brand, marketing, and communications projects in both client and agency roles. She has worked with Iittala, Lumene, L&T and Wärtsilä to name a few.

This experience has given her the ability to view things from diverse perspectives, ensuring that the results exceed expectations. She believes the key to achieve extraordinary results lies in seamless collaboration among talented individuals and teams.

A NOTE FROM FAUX PAS

Bonjour,

We could tell you that the idea for Faux Pas originated on the back of a napkin over a long lunch in Pigalle. But there was no napkin and we were far from Paris: rather, we were walking our dogs in the forests of Pirttimäki, 20 km outside Helsinki.

Nearly 20 years ago we wrote the business plan for a company that, by the way, today has +500 employees in 4 countries. Soon after, Lena switched to journalism and eventually content marketing, while Malin continued her career building world-renowned brands.

The croissants in the Pirttimäki café were so and so, but we were excited to realise we still had that same thing in common: impatiently curious minds.

So we asked ourselves: what if we take what we have learned from our respective careers and put it to good use in a new kind of consultancy? One that works the way we like and with the kind of work we like to do? One that resonates with what we started to see our clients want: a partner who helps them connect the dots, find and act on opportunities, hands-on with a strategic, unpretentious mindset.

We believe that to drive progress in a world fraught with uncertainty, you need to know who you are, what you stand for and what you are here to do. Only then can you find a clear direction. Companies with a strong sense of self are robust and do not waver in times of turbulence.

Roughly two years later, we have worked with companies from biotechnology platforms and investment businesses to listed companies in key industries like forestry and food. In October 2023, Sussi joined our team, bringing her experiences from working for two decades in strategic brand & marketing roles for some of the most iconic Nordic brands.

She shares our belief that if you do not know who you are, it’s difficult to find a direction forward. In a hazy world, robust wins.

Au revoir,

Lena, Malin and Sussi

PS. Oh, and you might wonder about the name. Faux pas means mishap or odd behaviour in a social situation. 

To us, Faux Pas represents authenticity and humanity with everything it entails; excitement, disappointment, mistakes and love ♥️. And definitely fewer spreadsheets.

And we like the French way of life, elevating simple everyday things. Such as stopping for a cup of coffee in Pirttimäki.